Manager, Marketing Technology

At Panera we believe that good food can bring out the best in all of us—food served in a warm, welcoming environment, by people who care, through a frictionless customer experience.

We are looking for a Manager of Marketing Technology to join our MarTech/Customer Engagement team to support the enablement of cross-channel engagement strategy through the implementation, adoption & oversight of marketing technologies. With the largest loyalty program in QSR, the ability to reach known and unknown guests with personalized messaging across platforms is a critical component of our digital growth.

The Manager of MarTech will identify opportunities to improve the enablement of these strategies, assist in the cross-training and adoption of new technologies, and manage documentation. In addition, this role will be responsible for aiding the Sr. Manager in the continuous improvement and ongoing success of these marketing technologies.

The role requires collaboration, adaptability, communication skills and attention to detail. This role is a great fit for somebody who is curious, proactive, enjoys working cross-functionally, and has a passion for leveraging new and emerging technology to connect with customers.

Duties & Responsibilities

The primary responsibilities of this job include, but are not limited to:

• Identify & implement MarTech solutions that solve customer pain points, generate greater productivity and improve user experience across platforms
• Serve as subject matter expert, leveraging industry best practices across CRM, personalization, data enablement & digital platforms to implement and continuously improve marketing technologies
• Maintain documentation around Marketing Technologies such as, but not limited to, Data Dictionaries, Flow Charts, etc.
• Lead adoption of marketing technologies through continued practice and education
• Partner with Information Technology (IT) team to ensure development, QA, and product implementation of marketing technologies are effectively prioritized & delivered
• Rectify any data or marketing technology issues for business owners in partnership with Information Technology (IT) teams and vendor partners
• Manage vendor relationships related to our MarTech platforms

Qualifications (Education & Experience)

Qualifications include:

• Bachelor’s degree from an accredited college/university; Course focus on marketing, business, engineering or computer science.
• 5+ years of experience in marketing with hands on-experience using an Enterprise CRM and marketing automation platforms is a plus (Braze strongly preferred; Adobe Experience Platform expertise strongly preferred)
• Experience with digital marketing technology and execution specific to CRM and Digital marketing enablement
• Ability to collaborate with cross-functional marketing and technology teams
• Mindset to ask questions to challenge and drive deeper levels of understanding. Not challenge for the sake of challenging, but to drive innovative technology solutions.
• Must be comfortable working in a matrixed environment, to serve as individual and team contributor, and to lead cross-functional projects and initiatives
• A self-starter able to proactively navigate a fast-paced environment with a bias-for-action mentality
• Excellent written and verbal communication skills
• Strong project management skills (including writing documentation) and ability to balance multiple projects simultaneously
• Inherent ability to identify solutions vs problems
• Curious and optimistic; driven by purpose, fueled by collaborative environments

Working Conditions

• Required travel – minimal for team meetings or industry conferences on an ad hoc basis

Physical Requirements

• While performing this job, it is regularly required to stand, sit, talk, hear & use hands and fingers to operate keyboards

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